SFX - Logo Animation
SFX - Logo Animation
2020 - MOTION GRAPHICS
SFX - Logo Animation
http://s-f-x.space/Logo Design: Ciaran Birch
Motion Graphics: Alessandra Leone
Sound: Zoë Mc Pherson
SFX is a hybrid label developing and releasing objects and experiences across various mediums.
I processed the SFX logo designed by Ciaran Birch, using an iterative algorithm for random sections removal and image inpainting. The idea was expanding the main logo design into a variable dynamic identity.
This reflects the creative concept of the hybrid label and the idea of hybrid outputs release, as well as its focus on criss-crossing collaborative trans-media.
The logo animation, on Zoë Mc Pherson sound design, is created by sorting and sequencing the images rendered by the graphic manipulation system.
I processed the SFX logo designed by Ciaran Birch, using an iterative algorithm for random sections removal and image inpainting. The idea was expanding the main logo design into a variable dynamic identity.
This reflects the creative concept of the hybrid label and the idea of hybrid outputs release, as well as its focus on criss-crossing collaborative trans-media.
The logo animation, on Zoë Mc Pherson sound design, is created by sorting and sequencing the images rendered by the graphic manipulation system.
![SFX Logo Animation Motion Alessandra Leone](https://freight.cargo.site/t/original/i/b52ccccdf6456ab9ce29682d773ecc51ff9f7ed4138895870bc0fedbe9472327/SFX-MOTION-DESIGN-LOGO-ALESSANDRA-LEONE.jpg)
![SFX Logo Animation Motion Alessandra Leone](https://freight.cargo.site/t/original/i/75774cd734738b49aa559b8c455bab76998dd26f66e3a0773cabc0b7a410afa1/SFX-MOTION-DESIGN-LOGO-ALESSANDRA-LEONE-2.jpg)
![SFX Logo Animation Motion Alessandra Leone](https://freight.cargo.site/t/original/i/fa16a8fd63cae43e78adab92e609114bc6fd442acd1b06b2ad69145a7af03993/SFX-MOTION-DESIGN-LOGO-ALESSANDRA-LEONE-3.jpg)
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