SFX - Logo Animation
SFX - Logo Animation
2020 - MOTION GRAPHICS
SFX - Logo Animation
http://s-f-x.space/Logo Design: Ciaran Birch
Motion Graphics: Alessandra Leone
Sound: Zoë Mc Pherson
SFX is a hybrid label developing and releasing objects and experiences across various mediums.
I processed the SFX logo designed by Ciaran Birch, using an iterative algorithm for random sections removal and image inpainting. The idea was expanding the main logo design into a variable dynamic identity.
This reflects the creative concept of the hybrid label and the idea of hybrid outputs release, as well as its focus on criss-crossing collaborative trans-media.
The logo animation, on Zoë Mc Pherson sound design, is created by sorting and sequencing the images rendered by the graphic manipulation system.
I processed the SFX logo designed by Ciaran Birch, using an iterative algorithm for random sections removal and image inpainting. The idea was expanding the main logo design into a variable dynamic identity.
This reflects the creative concept of the hybrid label and the idea of hybrid outputs release, as well as its focus on criss-crossing collaborative trans-media.
The logo animation, on Zoë Mc Pherson sound design, is created by sorting and sequencing the images rendered by the graphic manipulation system.
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