SF.x hybrid label 


SF.x hybrid label - logo animation

SFX is a hybrid label developing and releasing objects and experiences across various mediums.

I processed the SF.x logo designed by Ciaran Birch, using an iterative algorithm for random sections removal and image inpainting. The idea was expanding the main logo design into a variable dynamic identity.

This reflects the creative concept of the hybrid label and the idea of hybrid outputs release, as well as its focus on criss-crossing collaborative trans-media.

The logo animation, on Zoë Mc Pherson sound design, is created by sorting and sequencing the images rendered by the graphic manipulation system.

Logo Design: Ciaran Birch
Motion Graphics: Alessandra Leone
Sound: Zoë Mc Pherson