Danza Tribale's recent releases have laid the groundwork for a longer-term creative visual direction, developing on the concept of masks.

Masks are a ritualistic tool of transformation and symbol of collective and communal (dancing) experiences, but also clusters of natural elements/textures, therefore symbol of a deeper connection with the natural world. This choice echoes the label name’s meaning and evokes the hypnotic and rolling dynamism of Adiel’s entrancing approach to music production. At the same time, it speaks for a strong desire to stay grounded and true to one's physicality, almost in an ancestral way.

On these basis, a successful strategy to further develop said vision throughout the release of Il Significato delle Parole would be to augment the masks concept and relate it to today's buzz topics, such as the Metaverse, hybrid identities, and the digital self. As the mask becomes more hybrid, it would incorporate both its tribal nature AND its digital counterpart: it’s important that this variation of the mask reflects the artist’s brand as well, so we are keen at keeping a 50/50% balance between earthly/tangible and futuristic/intangible.

Furthermore, the release’s artwork would gain the ability of being translated into AR experiences/face filters, serving as a promotional tool to engage audiences and offering new levels of interaction. Iterations of it could be rendered for single release (if required), digital release (vs. vinyl), merchandise, and serve as the starting point for the development of video content (in the form of music video/shorter video clips). 

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