ADIDAS ADIZERO Co-Creation Film
Adizero Adios Pro 2
2021 - EDITING, MOTION GRAPHICS
Post-produced by OneHundredBerlin
Editing - Théo Perrot / Alessandra Leone
VFX - Alessandra Leone
Sound Design - Staub Audio
Color grading - AandE Film
The film tells the story of the Adizero Adios Pro 2 show creation, and the effort of its dedicated team.
The shoe embodies the spirit of co-creation: the team worked with world-class athletes, whose continuous feedback contributed to the development of prototypes. The effort paid off. In September 2020 Adidas athlete Peres Jepchirchir made it into the history book after running a record-breaking time at the half marathon in Prague.