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ALESSANDRA LEONE
– motion design, editing, live visuals and direction.
Born 1983 in Milan, IT.
I’M A CREATIVE THINKER.
My approach is smart, inquisitive and inspirational. A fiercely passionate motion graphics designer, art director, live visuals artist and director. I'm a professional shapeshifter with a strong visual signature – bold yet decisive, minimal but impactful. Concepts, solutions and communication drive me. A natural leader and collaborator, my work is powered by shared projects and experiences. Whether in-house or freelance, I’ve built a reputation as a design hotshot. I collaborated with many inspiring and forward-thinking studios and agencies in Berlin and abroad to produce work for clients as Adidas, Volkswagen, Mercedes-Benz, BMW, Philip Morris, Cisco, Zalando.
A visual communicator, collector, connector, and creator.
I have over 10 years of experience in creating digital animated content for brands. In parallel, my practice extends to new fields of development in collaboration with artists, designers, musicians, dancers. I am co-founder of the interdisciplinary performance group StratoFyzika and, with Zoë Mc Pherson, of the hybrid label _sfx_.
“With respect to the rules, there are no rules.” With a relentless drive to question, research, speculate and create, I combine technology, unconventional sounds and all things visual. The result: illuminating multisensory experiences and cutting-edge new digital media works. From generative design to interactive media installations and ad-lib stage visuals, my projects are as diverse as my roster of collaborators.
WORKS
Motion, direction, music videos and commercial.
LIVE, INTERMEDIA
performance group work, a/v collaborations
STRATOFYZIKA
Interactive Audiovisual Performance GroupBerlin - Lisbon
As an interdisciplinary collective, StratoFyzika creates immersive,mind-altering performance experiences through a hybrid of new media, dance and spatial soundscapes.
www.stratofyzika.com →→
DELIGHT AND WONDER
A/V, Live Visuals, Interactivityauxiliaryfields.cargocollective.com →→
Motion capture, inertial sensors systems, generative audioreactive content, volumetric light, unusual uses of projection and light, responsive stage design.
Borderless interdisciplinary and collaborative artistic works as a result of creative processes of
research and mutual inspiration.
Pushing boldly into unknown worlds, translating a mixture of traditional and contemporary concepts into physical motion, dance, music and visual displays.
A striking and experimental style that skates along the line between abstract and concrete, dream and reality, digital and analog, exploring the limits of perception and experience, beauty and the transient nature of the universe.
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